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quinta-feira, 31 de julho de 2008

Projeto Mojave - Windows Vista

O projeto Mojave. Para os que ainda não se familiarizaram com o mesmo, trata-se de uma pesquisa que a Microsoft realizou com alguns usuários acerca de um “novo” sistema operacional de codinome Mojave. O feedback foi ótimo!! E o sistema operacional era o tão apedrejado WINDOWS VISTA!!

Microsoft frequently conducts focus group to better understand the needs of our customers.
This week a project that is getting a lot of attention and we thought the MVP Community would be interested in knowing about is known as the “Mojave Experiment”. This was an effort that the Windows team managed to bring together that involved inviting some folks who weren’t currently using Windows Vista to share a look at what the group thought was a new Windows OS. To their surprise and delight they we amazed how much they liked what they saw, especially when they learned they were using and seeing Windows Vista!

The marketing team is planning to use the video from these focus group sessions to drive some awareness and we thought you also might enjoy sharing them with your peers and online communities.

It’s important to note that is this not part of the campaign that Crispin, Porter & Bogusky are creating for us. You can expect to see more efforts coming from the marketing team around Windows experiences that communicate its value to our customers.

Stay tuned and let us know what you think!

Learn more at “Mojave Experiment”

Another resource worth checking out is Ina Fried’s post on CNet at:

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